Social Media

Albuquerque Isotopes

Since taking over the Isotopes social media accounts in September of 2021, I created the team’s Threads and TikTok accounts, increased the Instagram following by 35.7% and increased the Facebook following by 13.4%.

Fresno State Dog Pound

For the 2017-18 academic year, I managed the social media accounts for the Dog Pound, the official student section of Fresno State. Social media following doubled within the academic year and membership on the student loyalty application, Red Wave Reward, increased by 39%.

Fresno State Athletics

WOmen’s BAsketbaLL

As the primary marketing contact for Fresno State Women’s Basketball, I was responsible for related social media content on the primary athletics’ accounts. During the 2017-18 season, we reached over one million accounts across Facebook, Instagram and Twitter.

WBB_Analytics.png

Fresno State Athletics

Lacrosse

As the primary marketing contact for Fresno State Lacrosse, I was responsible for related social media content on the primary athletics’ accounts. Throughout the 2018 season we reached over 230,000 accounts, through gameday and promotional content.

LAX_Analytics.png

Fresno State Athletics

Soccer

As the primary marketing contact for Fresno State Soccer, I was responsible for related social media content on the primary athletics’ accounts. Throughout the 2017 season we reached over 110,000 accounts, through gameday and promotional content.

SOC_Analytics.png

Southern Ohio CopperheADS

During my time with the Copperheads I was responsible for social media content throughout the season including sponsorship activation, in-game updates and community content. I initiated the use of a team Snapchat and incorporated player takeovers to give a behind-the-scenes look at the team.