Marketing Strategies
Albuquerque Isotopes - Quantcast Digital Advertising
For the back half of the 2019 season, the Isotopes partnered with Quantcast to optimize their digital advertising strategy and increase ticket sales. As the graphic designer, I was responsible for creating and designing campaigns for key theme nights and games. The two month long campaign resulted in 2,325 credited tickets sold and $43.7 thousand credited ticket revenue.
Click to view full advertisement designs.
Sample view of digital advertisement for Green Chile Cheeseburger Campaign.
Albuquerque Isotopes - Email Campaigns
The Isotopes utilize Ticketmaster Engagement as a form of email marketing to target specific fan segments. Overall the Isotopes have more than 50,000 subscribers. As the graphic designer, I led email campaign efforts for the Isotopes. From conceptualization to design, I created engaging campaigns targeted toward individual segments. For a curated email campaign, an average of 10,137 people opened the email with an average of 447 click-throughs.
CliCK to view full EMail CAmpaigns.
Community - Club Read
Retail Promotion
Single Game Promotion
Theme Night Promotion
Father’s Day Ticket Sale Promotion
Community - Jersey Auction
Fresno StatE Athletics - MArketing Plans
As a marketing associate at Fresno State, I was responsible for planning and production of the Women’s Basketball, Lacrosse and Soccer seasons. Below are the marketing plans for each sport including the final social media analytics, attendance numbers and statistics from the 2017-18 academic year.
